Your Company Needs a Marketing Leader. We're Ready on Day One.

Most marketing agencies won't engage with early to mid-stage companies until internal marketing leadership is in place. Collaborative Growth Partners embeds as your fractional CMO to set strategy, manage partners, and ensure every dollar drives measurable results, without the cost and commitment of a full-time hire.

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Does This Sound Familiar?

You're ready to invest in marketing, but something is blocking the results you need.

"Our agency said they need us to have an internal marketing leader before they'll start. Now what?"
"We're ready to invest in marketing, but no one internally owns the strategy or holds the agency accountable."
"We've spent money on agencies before with nothing to show for it. We need someone on our side."
"We need a CMO-level brain without the CMO price tag and someone who can hit the ground running."
"We have a product ready to scale. We just don't have a go-to-market playbook or the person to run it."
"Our CEO is doing marketing. That needs to stop."

How We Work

Every engagement is different, but the foundation is always the same: clear strategy, experienced leadership, and full accountability for results.

We Start With an Honest Assessment

Before we recommend anything, we listen. We take a clear-eyed look at where your marketing stands today, what is working, what is not, and what needs to change. No assumptions. No off-the-shelf solutions.

We Build the Right Team Around You

That might mean structuring an internal team, identifying the right agency partners, or both. We are vendor-neutral and have no preferred agencies to push. Our only agenda is finding the right fit for your goals, budget, and culture, and then managing those relationships so they deliver.

We Lead, Execute, and Stay Accountable

We do not hand off a plan and disappear. We stay embedded as your marketing leader, driving execution, reporting on results, and adjusting course as your business evolves. Strategy only works when someone owns it.

Why Companies Come to Us

Whether you're working with an agency, evaluating one, or simply trying to build a marketing function that performs. Every engagement starts the same way: with the right leadership in place.

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You Need Marketing Leadership

Your company is ready to grow, but lacks the internal marketing executive to own strategy, manage vendors, and drive accountability. That gap is costing you time and money.

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We Embed as Your CMO

We step in as your fractional marketing leader: setting direction, building the right team and vendor relationships, and executing against measurable goals. No full-time overhead. No ramp-up lag.

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Your Marketing Starts Performing

With clear strategy, proper accountability, and experienced leadership in place, your marketing investment, whether internal, agency-driven, or both, finally returns what it should.

Hands-On Fractional Leadership

Richard Turcott

Richard Turcott, Fractional CMO & GTM Advisor

A multi-time CMO and former CEO, Richard has driven go-to-market strategy for 10+ growth-stage companies, supporting $300M+ in funding and multiple exits. He brings a rare blend of board-level perspective and executional depth, serving as a hands-on fractional executive to help companies accelerate growth with precision and accountability.

Free CEO & Marketing Leader Resources

Get expert guidance to improve your marketing results. Download our most-requested content to help drive alignment and turn marketing into a growth engine.

Why Your GTM Strategy Is Failing

Uncover where GTM strategies break, and how marketing can fix them.

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Is Your Marketing Team Driving Growth?

Assess whether your team is making an impact or just staying busy.

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Avoid These Hiring Pitfalls

10 costly mistakes companies make when hiring marketing leaders.

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What If You Built It… and Nobody Comes?

Why GTM Strategy & Marketing Execution Matter More Than Ever.

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Is It Time to Call B.S. on your GTM?

Identifying the red flags in your current execution model.

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Interim & Fractional Deliverables

  • Fractional CMO & Embedded Marketing Leadership - Serve as your internal marketing executive: the strategic and operational resource your agency requires before they'll engage.
  • Agency Onboarding & Oversight - Serve as the client-side strategic lead, managing agency briefings, performance reviews, and ROI accountability so every dollar spent is justified.
  • Marketing Infrastructure Setup - Establish the tools, processes, and reporting structures agencies need to hit the ground running, and that you need to stay in control.
  • 20-Minute Diagnostic Workshop - A no-cost deep dive to identify structural bottlenecks worth 10x the time spent.
  • Strategy & KPI Framework - Mapping the journey from current state to the next funding milestone or exit.
  • Budget & Capital Efficiency Design - Squeezing maximum ROI out of every marketing dollar spent.
  • Strategic Vendor Oversight - Rigorous sourcing and management to ensure external partners deliver maximum value.
  • Board Reporting & Alignment - Professionalizing GTM reporting for CEO and investor transparency.

Let's Talk About What's Blocking Your Growth

Whether your agency just told you that you need an internal marketing leader, or you've simply known for a while that something is missing. Let's figure out if we're a fit.

Schedule time on my calendar πŸ“…

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